A space designed for her, built for community, and created with heart — where moments of connection turn into something meaningful.
More than anything, Happy on Main is about togetherness. It's about women supporting women, small businesses lifting one another up, and creating space for moments that matter, together.
And sometimes, those moments travel farther than we ever imagined.
From my heart to yours,
Sanna McAuliffe, Founder
Thoughtfully selected styles for winter dinners, celebrations, and all-day comfort.
Winter Favorites
1 color available
1 color available
1 color available
1 color available
1 color available
Event Spotlight - January 25th
Warehouse Sale
Join us - along with 9 other Boston-area boutiques - for the warehouse sale of 2026 you won’t want to miss at the Boston Hilton in Woburn.
Shop incredible deals for the family from all seasons and discover your favorite local boutiques in one place!
Shop
Discover curated fashion, wellness, gifts, and women-owned brands—all handpicked to bring more beauty and joy to your everyday.
Connect
More than a store, Happy on Main is a space to gather, share stories, and build community through meaningful partnerships and events.
Celebrate
We believe in celebrating the big moments, small wins, and everything in between—because happiness is always in season.
Instagram highlights
Peek inside the shop and see what's going on with us.
